Business Coaching, Consulting and Education

From Scratch

One on One

Solo, Micro, Small and Medium Business Development Planning
  • Free 1 hour consultation to assess your needs
  • Free Entrepreneurial Mindset Kit
  • Transferable Skills Assessment: What is your big idea? Do you have what it takes to make it happen?
  • Time Management Planning: Assess the realities of your ability to commit to the business
  • Budget Planning: Home and business budgets are more closely related than you think!
  • Start-up Resource Package: Top to-do resources when starting a business

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I’m Ready

One on One

Solo, Micro, Small and Medium Business Expansion Planning
  • Free 1 hour consultation to assess your needs
  • Operations review and Expansion Planning: Are you ready to grow your business?
  • Service development: Ensure your service offerings are the most profitable!
  • Human Resource Development: Let’s review your hiring needs.
  • IT Strategic Planning: Keep your business running with up to date technology.

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Strength in Numbers

Group Sessions

Solo, Micro, Small and Medium Business Program Delivery and Facilitation
  • Business By The Horns: An 8-week group training program
  • Explore: Business Mindset and stages of Business Development
  • Expand: Essential Skills Development
  • Sessions are 2 hours each and suitable for up to 50 participants
  • Free Entrepreneurial Mindset Kit for participants

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By The Horns helps you to get it done!

Tactical business and operations consulting, coaching and education.
Services designed to include the “Little Guy”.

Give us a call: +1-613-276-8824

Contact Us

About Us


Our expertise in Business Development, Program Management and Information Technologies gives our clients the means and training to improve their operations, reduce costs and improve their services.


By The Horns services and professional collaborator’s offer great service with great explanation. We pride ourselves on our ability to instruct and inspire independence.


With nineteen years of Business Ownership, Business Consultation and Program Management experience, By The Horns founder Pamela Eastwood has a reputation among her clients as someone who “Gets’ it!” and can see things through.
Click here to learn more about Pamela


By The Horns offers very reasonable rates! Our reasoning is to remain within reach of SME’s looking to get ahead with their business. Some say low rates equates to low quality; This is not the case with By The Horns. We offer quality and commitment to you and your business because we get it! Our hourly consulting rates are also billable at 15-minute intervals, saving you money!


FROM SCRATCH – $255 – 3-hour session

I’M READY – $90 – per hour
Note: Minimum billing interval is 15 minutes

STRENGTH IN NUMBERS – $2500 – 8-week program

CONSULTING – $90 – per hour
Note: Minimum billing interval is 15 minutes

CONSULTING RETAINER – $1275 – 15 hours minimum
Note: Pre-Paid (discounted hourly rate)

FACILITATION – $280 – 2.5 hours


On top of her experience and professionalism she has this special sharp vision and advice that obviously come from her extensive business background.

Sihem Benali, Founder, Biosecrets Cosmetics

Pamela was an integral part of getting our business off the ground. We feel that our company has greatly benefited from Pamela’s advice and experience.

John-Philippe Smith, Co-Founder, Smith & Barber – Sculpture Atelier Inc.

She was an integral part of growing our new Radical Science division.

Paul Goulet, Founder, Little Ray’s Reptile Zoo

Her passion, enthusiasm and commitment to encouraging entrepreneurs changed my life.

Jarrod Goldsmith, Founder, eSAX, Sax Appeal

She brings a solid approach to helping business owners overcome their challenges and reach their goals.

Peter Stewart, Business Coach, Rhapsody Strategies

Pamela has many skills which served her clients, her staff and the programs she supervised well.

Cathy Turnbull, VP, YMCA-YWCA of the National Capital Region

Pamela is an inspiring and encouraging business consultant who works with her clients in a practical manner, providing straightforward advice, tangible and tactile and tailored to each entrepreneur she works with.

Michael Oster, President, Ottawa Community Loan Fund